Industry: Food & Beverages
Acchai is a F&B business launched by Arvog to provide simple, wholesome and delicously good “tea and snacks” to modern day office goer. For a day to day office goer who needs refreshments to recharge, there were either expensive, out of bound cafes or local chai vendors with questionable hygiene practices. Acchai bridges this gap by providing refershing tea and snacks that are simple, wholesome, deliciously good yet at affordable prices.
Acchai means “goodness” in Sanskrit and hence the brand communicates “delivery of goodness” through its tagline. Interestingly the name Acchai also includes the word “chai” that is the most important product of this business enterprise.